Top 10 Social Media Strategies for Estate Agents
In today’s digital-first world, social media has become a non-negotiable tool for estate agents looking to reach prospective buyers. With 80% of home buyers now using social media during their search, staying active and visible online can give your agency the edge. Here are the top 10 social media strategies that estate agents should adopt to maximise their online presence and drive leads.
High-Quality Content
High-quality visuals are essential for creating an attractive social media presence. Properties with professional-grade photography and videography receive up to 118% more clicks than those without. Estate agents should ensure they share stunning photos and videos of their properties across social channels. Additionally, drone footage and 360-degree tours can significantly enhance listings, particularly on Instagram Reels, YouTube, and TikTok. At MPH Agency, we provide expert videography services designed specifically for estate agents to make your listings stand out.
Consistency
Consistency is crucial when it comes to social media success. Regular posting keeps your brand top of mind for potential buyers and sellers. Use content scheduling tools like Hootsuite or Buffer to plan and automate your posts, ensuring that your feed is always active, even when you’re busy closing deals. MPH can help estate agents manage their social media channels, ensuring a steady stream of engaging content is delivered to your audience.
Targeted Ads
Running targeted ads on platforms like Facebook and Instagram can exponentially boost your reach. These platforms allow for hyper-targeting based on demographics, location, interests, and behaviours, enabling you to present your properties to users most likely to engage. We at MPH Agency specialise in creating tailored ad campaigns that focus on bringing in qualified leads for estate agents, ensuring every penny of your ad spend counts.
Video Tours
Video content has become one of the most effective mediums for showcasing properties. A well-shot property tour can not only engage your audience but also give them a real sense of the property’s flow and design. Platforms like Instagram Reels, TikTok, and YouTube Shorts are ideal for short, punchy videos. According to statistics, video generates 1200% more shares than text and images combined, making it a must for estate agents. MPH can help with the production of high-quality video tours that will capture your audience’s attention.
User-Generated Content
Encouraging past clients to post about their home-buying or selling experience and tagging your agency adds authenticity to your brand. Consumers 84% more trust user-generated content than traditional advertising. MPH Agency can help estate agents develop strategies to encourage and showcase user-generated content, further building trust with potential clients.
Hashtag Strategy
Hashtags help discover your content by users who aren’t already following you. Using location-specific and industry-related hashtags like #LuxuryHomes, #LondonProperty, and #HomeRenovation can significantly expand your content’s reach. MPH will assist in crafting a targeted hashtag strategy, ensuring your content reaches a wider, relevant audience.
Collaborate with Influencers
Collaborating with local influencers specialising in property or home decor can introduce your properties to new, engaged audiences. Partnerships with influencers can drive higher engagement rates and offer greater visibility for your listings. MPH can connect estate agents with influencers who align with your brand and target audience.
Engage with Followers
Engagement goes beyond just posting content. Responding to comments, answering questions, and participating in conversations build trust and keep your audience engaged. This human touch can often make a difference in converting a lead into a sale. MPH offers community management services to help keep your social media interactions timely and engaging.
Run Contests and Giveaways
Contests and giveaways are a fun and engaging way to create excitement around your agency and listings. For example, offering a free home valuation or a consultation for the best photo of a home improvement can boost engagement and draw in leads. Our team at MPH Agency can help design effective contests tailored to your audience that will drive engagement and increase leads.
Data-Driven Insights
Social media analytics tools ars essential to understand what’s working and what’s not. Regularly reviewing your engagement rates, click-through rates, and follower growth will allow you to adjust your strategy for maximum effectiveness. MPH Agency can help estate agents make data-driven decisions by offering social media audits and tailored recommendations to improve their online presence.
Conclusion
By employing these social media strategies, estate agents can greatly enhance their online presence, attract more leads, and, ultimately, close more sales. At MPH Agency, we provide comprehensive marketing and branding services tailored for the property market, from managing social media channels to crafting bespoke content and running targeted ad campaigns. Let us help you build a brand that stands out in a crowded market.