Selling property through social media
Would you buy a house on Instagram?
That’s how the Evening Standard introduced their recent feature on Kofi Bartels-Kodwo — the man behind Million Pound Homes. And it’s certainly got people talking!
The feature reported on a growing trend of using social media to sell property. It might seem like a logical next step – after all, as millennials and gen-z grow up and enter the property market, where better to reach them than social media?
So, would you snap up that home featured in the latest insta shot of London’s hottest new address? Would your estate agency advertise your properties on IG for a higher selling price and a better fee? Let’s dive into the world of social media for estate agencies.
Is Instagram good for real estate?
The growing importance of social media in our lives as a whole can no longer be ignored. Social media has become an integral part of communication, entertainment and even education. It has changed the way we interact with each other, allowing us to keep in touch with friends, family and even strangers across the globe — perfect for finding an international buyer!
We have access to more information than ever before thanks to the power of social networking sites like Instagram. It’s not crazy to think that estate agents and property buyers are taking note and getting their houses seen by a radically new audience.
In fact, whether you’ve noticed it or not, social media has quickly become an essential tool for selling properties. With so many potential home buyers turning to the internet and social media sites to search for their next home, it’s important that estate agents and buyers have a strong presence on these platforms to snap up the market’s latest offerings.
One of the top reasons social media is such a powerful tool when it comes to selling homes is because it gives homeowners and agencies access to a much larger audience than traditional methods like newspaper ads or open houses. With social media, people looking to sell their property and their agents can reach more people in less time and at minimal cost, connecting with potential buyers who may not even know they’re looking for a new home.
Plus, there’s something about Instagram that makes it the perfect way of buying and selling a property. Perhaps it’s the aesthetic chic, or the aspirational captions. Maybe it’s the influencer effect? Who knows, but we’re backing IG as a property advertising tool all the way to our next sale.
Our Incredible Portfolio of IG Property
In fact, on MPH, you know we advertise for the biggest sales in London and across the UK. Million Pound Homes has been instrumental in selling a HUGE £20 million pounds’ worth of property since the pandemic, and 2023 is predicted to be even bigger.
By advertising your client’s homes on the Million Pound Homes Instagram, you get more than 100,000 daily impressions, whilst those just on Rightmove can only expect around 3-400. Plus, it isn’t just about viewing figures. Sites like Rightmove only cater to those who search, whereas Instagram reaches everyone in their living room. Why trawl through complicated floor plans with difficult-to-comprehend measurements, when prospective buyers could simply watch a 60 second video to get a feel for the space and its surroundings?
We’re featuring some of the coolest, hippest new addresses in London and the Home Counties on Million Pound Homes – and we think the best part about that is that we’re bringing these properties to a whole new audience. If your clients are not on the market right now, you might not know about these latest developments (the Battersea Power Station development is looking so good right now, for instance) and so they might not know that it’s available. Instagram changes that.
What About Your Next Sale?
The thing is, even if you aren’t advertising on Instagram, your competitors certainly are. Companies like Savills and Knight Frank, for example — who we think are at the top of the Instagram game as agencies— have both seen their follower count triple since 2019, soaring to 203,000 and 173,000 followers respectively. In the current property climate, your agency is missing out if you’re not giving SM a chance.
The reality is that the property world is changing, and MPH is leading the way. Our instagram account is not just the hottest place to advertise a property for sale, it’s also the best place to buy a property. Wil over £20 million of sales already under our belt, could 2023 be the year you make your biggest sale via Million Pound Homes?
If you’re looking to increase your revenue in 2023, a chat with us is the best place to start. See how we’re taking property sales to a whole new level in the new year and reach out to us now to partner with us on your next sale.